How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of things themselves, but for the sake of what these things give them."…

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Ideas as the beginning of marketing
A product and service are ways of implementing ideas, but only a part of them, and not all that consumers have, can be realized with the help of a given…

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10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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thinking result

Key Benefits of Systems Marketing

System marketing is the only effective marketing. The bottom line is that it so happened that our world consists of systems. Each of us is a system, consists of smaller systems and at the same time is part of a number of other, larger systems. The total systematic nature of our world leads to the fact that everything that happens in it happens solely according to the laws of the development of systems, another is simply not given.

System Marketing for Professionals

For this reason, in order to be able to effectively interact with the outside world, and in other words, with the surrounding systems, you need to have systemic thinking and apply system marketing. However, despite the fact that the world consists of systems, not every marketer is aware of this and, therefore, is guided in their activities by systemic thinking. Continue reading

How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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Word of mouth marketing. How to make you talk about
How to ensure stunning success and popularity for your company without spending a dime on advertising? How to make sure that customers tell about you to all friends, acquaintances and…

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How to make friends with the invisible hand of the market
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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How to open an advertising agency from scratch?
It often happens that a person faces a certain stone, as in a good Russian fairy tale about the hero Ilyusha Muromets. But in the modern version, he does not…

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