Dental business without investments
Renting a business in general and renting a dentistry in particular is a simple, easy and affordable way to realize the dream of financial independence. Moreover, and most importantly, a…

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Effective business development paths
Recently, two words have become fashionable and popular among businessmen: pump and pump. And these are not just words, but business development paths. The words are similar in appearance and…

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Marketing Strategy Shows Where To Move
You should run to the place where new opportunities may appear with the highest degree of probability. The run is won not by the one who makes the most movements,…

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targeted marketing

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

The reason for the evolution of marketing
In this context, it becomes apparent that information is an element of an idea. A person collects information and thereby collects the elements of an idea from which he forms…

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Seven Ways to Build Trust in a Website or Online Store
1) Customer Reviews The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered…

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What will be the new world economy
Most companies have been in deep shock for 5 years and they still do not see a way out of this shock, because they do not notice that a new…

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The concept of the invisible hand of the market
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not…

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