How to make friends with the invisible hand of the market
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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Seven Ways to Build Trust in a Website or Online Store
1) Customer Reviews The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

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How to stop putting things off for later?

The habit of putting things off until the last minute can be a big problem both in business and in everyday life. Lost opportunities, overtime, stress, overwork, resentment, guilt are signs of such a habit. This article will help identify the root causes of the habit of putting things off for later, and show how you can overcome it.

1. Replace “I need” with “I want to.”

Firstly, the understanding of the “need” to perform certain actions is the main reason why we put them off for later. When you tell yourself that you “must” do something, then you realize the compulsory nature of this action, and automatically feel a sense of internal resistance. Continue reading

Seven Ways to Build Trust in a Website or Online Store

1) Customer Reviews
The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered users will add. In the case of b2b, it can be reviews of representatives of the companies with which you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guide when deciding in favor of a separate site and a specific product.

2) Certificates
Often companies can boast of having certificates in their field. For example, an SEO studio can show that it has a certificate from Google and Yandex for working with contextual advertising. This largely says that the representatives of this studio are professionals in their field. A very serious element of trust. Continue reading

Idea as a way to become rich
Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One…

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Ideas as the beginning of marketing
A product and service are ways of implementing ideas, but only a part of them, and not all that consumers have, can be realized with the help of a given…

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Word of mouth marketing. How to make you talk about
How to ensure stunning success and popularity for your company without spending a dime on advertising? How to make sure that customers tell about you to all friends, acquaintances and…

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The reason for the evolution of marketing
In this context, it becomes apparent that information is an element of an idea. A person collects information and thereby collects the elements of an idea from which he forms…

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