How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

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How to eliminate a competitor forever
One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once…

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How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

Continue reading →

She can put in principle

Which market to create?

Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it is sufficiently entrenched in the minds of consumers. One option for this is to organize an infrastructure for self-affirmation. This is what Mazda did by organizing the 2008 Zoom-Zoom Challenge Tournament for fans.

After 3 years, the number of carriers of the above ideas, and hence the number of potential participants reached 15,000 people. This is a very good number. Through this tournament, these ideas began to be introduced into people and turn them into consumers of the corresponding Mazda cars. Sales of these cars also went along with this, because the main condition for participation is the fact of having a Mazda car.

The fact that the tournament is held regularly leads to the fact that the idea remains constantly active, which means that sales remain active. Continue reading

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