Key Benefits of Systems Marketing
System marketing is the only effective marketing. The bottom line is that it so happened that our world consists of systems. Each of us is a system, consists of smaller…

Continue reading →

The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

Continue reading →

Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

Continue reading →

security vendors sell

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and abacus? With the advent of calculators, they disappeared from the market. It turned out that people do not need slide rule or abacus at all. They need the ability to quickly calculate. Continue reading

Idea as a way to become rich
Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One…

...

Five rules for a successful seller
Rule number 1. Respect. Do not think that the client is a fool who will buy any nonsense that you offer. The client must be respected, because it is he…

...

How to eliminate a competitor forever
One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once…

...

Marketing Strategy Shows Where To Move
You should run to the place where new opportunities may appear with the highest degree of probability. The run is won not by the one who makes the most movements,…

...