only to online stores
Seven Ways to Build Trust in a Website or Online Store
1) Customer Reviews
The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered users will add. In the case of b2b, it can be reviews of representatives of the companies with which you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guide when deciding in favor of a separate site and a specific product.
2) Certificates
Often companies can boast of having certificates in their field. For example, an SEO studio can show that it has a certificate from Google and Yandex for working with contextual advertising. This largely says that the representatives of this studio are professionals in their field. A very serious element of trust. Continue reading