What types of consumers are there today
There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is…

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10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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Key Benefits of Systems Marketing
System marketing is the only effective marketing. The bottom line is that it so happened that our world consists of systems. Each of us is a system, consists of smaller…

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many opportunities

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

Pseudocreo is an external object
However, a person does not always live his life, guided by his desires and, as is known from physics, energy does not disappear anywhere, he only passes from one species…

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Word of mouth marketing. How to make you talk about
How to ensure stunning success and popularity for your company without spending a dime on advertising? How to make sure that customers tell about you to all friends, acquaintances and…

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How to maximize conversion
Increasing site conversion is easy. It is enough to provide the site with a marketing function. Sites can be viewed from different points of view, including in terms of marketing.…

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How to optimize a small business
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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