Dental business without investments
Renting a business in general and renting a dentistry in particular is a simple, easy and affordable way to realize the dream of financial independence. Moreover, and most importantly, a…

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Detailed marketing history from an expert
Today, marketing is spoken on every corner and it is impossible to believe that it once was not there. But the fact is that the history of marketing began very…

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How to open an advertising agency from scratch?
It often happens that a person faces a certain stone, as in a good Russian fairy tale about the hero Ilyusha Muromets. But in the modern version, he does not…

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helping medium

The reason for the evolution of marketing

In this context, it becomes apparent that information is an element of an idea. A person collects information and thereby collects the elements of an idea from which he forms this idea. Accordingly, to transmit information – this means to convey to someone an idea. It should be noted that need is a state of uncertainty in which there is a person in whom the idea is not fully implemented. If an idea is implemented into a person immediately and completely, then he does not experience such a state.

So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs

So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. needs are identified, or rather, the ideas that caused these needs are identified. Well, then the product is created that is needed to implement these ideas. Continue reading

The evolution of marketing has matured

The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch will break down and either the evolution of marketing will change direction, or marketing will simply disappear. The situation is related to the fact that marketing is a technology through which the needs and requirements of people are identified, as well as the creation of a product to satisfy them.

The evolution of marketing and its direction

So, marketing has worked so well and efficiently that almost all the needs and requirements have been met. Here it is necessary to make a reservation – all the needs and requirements that are behind real motivation are satisfied. Needs and needs, for which there is no real motivation, are not satisfied until now and will never be satisfied. Continue reading

How to optimize a small business

Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks or in connection with a small starting capital, they decided to start from small with the prospect of business growth to medium or large. The second category is people who realized that they have a small surplus of energy and that medium or large business they simply cannot draw on the basis of this amount of surplus energy.

Proper Small Business Optimization

In any case, a business, including a small one, is always opened in order to turn the surplus of its personal energy into money, because the business itself is a machine for converting human energy into money. A small business starts, as a rule, spontaneously, because there is not enough knowledge and experience. Spontaneously open business is often not optimal. In this regard, he has to spend a lot of time, money, energy and other resources. Continue reading

Target Marketing Strategy as a Sales Generator
One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

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The concept of the invisible hand of the market
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not…

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The concept of the invisible hand of the market
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not…

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