What are the prospects for the restaurant business
Is the restaurant business in the big city profitable? Will the opening of a new restaurant bring a good profit? What are the prospects for a restaurant business in a…

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How to open an advertising agency from scratch?
It often happens that a person faces a certain stone, as in a good Russian fairy tale about the hero Ilyusha Muromets. But in the modern version, he does not…

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How to optimize a small business
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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greater than demand

Which market to create?

Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it is sufficiently entrenched in the minds of consumers. One option for this is to organize an infrastructure for self-affirmation. This is what Mazda did by organizing the 2008 Zoom-Zoom Challenge Tournament for fans.

After 3 years, the number of carriers of the above ideas, and hence the number of potential participants reached 15,000 people. This is a very good number. Through this tournament, these ideas began to be introduced into people and turn them into consumers of the corresponding Mazda cars. Sales of these cars also went along with this, because the main condition for participation is the fact of having a Mazda car.

The fact that the tournament is held regularly leads to the fact that the idea remains constantly active, which means that sales remain active. Continue reading

Marketing Strategy Shows Where To Move

You should run to the place where new opportunities may appear with the highest degree of probability. The run is won not by the one who makes the most movements, but the one whose movements are focused, who has the best and strongest starting position at the start of the race. A marketing strategy is the only way to provide the strongest starting position for a race to new opportunities.

A marketing strategy is not only the best and strongest position in the run for new opportunities, but also a powerful internal core of the company, which makes the business stronger at times. A company that has a marketing strategy is always guaranteed to win its competitors in the run for new opportunities . This is achieved due to the fact that the marketing strategy gives the company:

accurate and clear answers to 99% of the questions; Continue reading

How to eliminate a competitor forever

One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once and for all is the most cherished dream of any businessman. This can be done, and quite easily. It doesn’t matter whether the competitor is strong or weak, large or small.

How to eliminate a competitor without consequences

You can make any competitor leave any market. A competitor will leave without a fight, in other words, you won’t even have to fight with him and spend money on it. Under certain conditions, he will leave on his own, you just need to create these conditions for him. As a rule, the competitor leaves quickly enough and will offer the winner his assets as a reward. Continue reading

Marketing Strategy Shows Where To Move
You should run to the place where new opportunities may appear with the highest degree of probability. The run is won not by the one who makes the most movements,…

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Idea as a way to become rich
Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One…

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How to make friends with the invisible hand of the market
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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How to stop putting things off for later?
The habit of putting things off until the last minute can be a big problem both in business and in everyday life. Lost opportunities, overtime, stress, overwork, resentment, guilt are…

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