Effective business development paths
Recently, two words have become fashionable and popular among businessmen: pump and pump. And these are not just words, but business development paths. The words are similar in appearance and…

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How to maximize conversion
Increasing site conversion is easy. It is enough to provide the site with a marketing function. Sites can be viewed from different points of view, including in terms of marketing.…

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The reason for the evolution of marketing
In this context, it becomes apparent that information is an element of an idea. A person collects information and thereby collects the elements of an idea from which he forms…

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except that they have more

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

What types of consumers are there today

There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is based on the vector of the direction of consumer motivation based on his basic idea. It can be said that this is an idealistic approach and from this point of view no one has yet considered consumers.

Types of consumers and how to sell them

This classification is called “Types of consumers by motivation vectors”. A prerequisite for the emergence of such a classification was the fact that any person in the base idea. Through the body, an idea materializes, and a person begins to realize its potential among other ideas and people. People differ among themselves, and therefore the ideas whose materialization they are, differ among themselves at an ideal level, and therefore at an energy level Continue reading

The evolution of marketing has matured

The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch will break down and either the evolution of marketing will change direction, or marketing will simply disappear. The situation is related to the fact that marketing is a technology through which the needs and requirements of people are identified, as well as the creation of a product to satisfy them.

The evolution of marketing and its direction

So, marketing has worked so well and efficiently that almost all the needs and requirements have been met. Here it is necessary to make a reservation – all the needs and requirements that are behind real motivation are satisfied. Needs and needs, for which there is no real motivation, are not satisfied until now and will never be satisfied. Continue reading

How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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Seven Ways to Build Trust in a Website or Online Store
1) Customer Reviews The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered…

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Seven Ways to Build Trust in a Website or Online Store
1) Customer Reviews The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered…

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How to open an advertising agency from scratch?
It often happens that a person faces a certain stone, as in a good Russian fairy tale about the hero Ilyusha Muromets. But in the modern version, he does not…

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