Types of consulting for advanced businessmen
There are different types of consulting that a businessman can use if he needs it. In general, a businessman is a person who can do everything himself, absolutely everything, so…

Continue reading →

How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

Continue reading →

Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements and as a…

Continue reading →

evaluating car manufacturers

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

Rating of slogans of automobile companies

The slogans of automobile companies are a reflection of the ideas that they transmit to the market. With their help, car manufacturers communicate the value of their cars to the car market, show how and how they differ from competitors’ products. Looking at the slogan, the car buyer can understand what his character is and decide whether it is suitable for him.

Slogans of automobile companies and their rating

There are many ways to compare car manufacturers. You can do this in terms of sales, profits, the number of cars sold, reliability, design, safety, top speed, environmental friendliness, price, size and many other parameters. All these comparison methods allow consumers to better navigate in the “iron horses” and choose the most suitable car for them, which means that their existence is quite appropriate. Continue reading

The reason for the evolution of marketing
In this context, it becomes apparent that information is an element of an idea. A person collects information and thereby collects the elements of an idea from which he forms…

...

Which market to create?
Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it…

...

Marketing Strategy Shows Where To Move
You should run to the place where new opportunities may appear with the highest degree of probability. The run is won not by the one who makes the most movements,…

...

How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of things themselves, but for the sake of what these things give them."…

...