embedded in people
You should run to the place where new opportunities may appear with the highest degree of probability. The run is won not by the one who makes the most movements, but the one whose movements are focused, who has the best and strongest starting position at the start of the race. A marketing strategy is the only way to provide the strongest starting position for a race to new opportunities.
A marketing strategy is not only the best and strongest position in the run for new opportunities, but also a powerful internal core of the company, which makes the business stronger at times. A company that has a marketing strategy is always guaranteed to win its competitors in the run for new opportunities . This is achieved due to the fact that the marketing strategy gives the company:
accurate and clear answers to 99% of the questions; Continue reading
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.
How to build a profitable business
But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. In other words, a profitable business is when the value of a product is higher than its price. Continue reading
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first year just for the reason that they are based on either no idea at all, or the idea has no prospects. 80% of success depends on the idea and another 20% depends on how and by which algorithm it is realized.
The right start of your own business
An analysis of the most expensive companies in the world shows that a promising idea was laid at the heart of each of them on a stratum. In turn, an analysis of failed startups shows that they were based on an idea that initially had no prospects. All this suggests that you should not take on the first idea that you get and start a business on its basis. Continue reading