How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

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Five rules for a successful seller
Rule number 1. Respect. Do not think that the client is a fool who will buy any nonsense that you offer. The client must be respected, because it is he…

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Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

What types of consumers are there today

There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is based on the vector of the direction of consumer motivation based on his basic idea. It can be said that this is an idealistic approach and from this point of view no one has yet considered consumers.

Types of consumers and how to sell them

This classification is called “Types of consumers by motivation vectors”. A prerequisite for the emergence of such a classification was the fact that any person in the base idea. Through the body, an idea materializes, and a person begins to realize its potential among other ideas and people. People differ among themselves, and therefore the ideas whose materialization they are, differ among themselves at an ideal level, and therefore at an energy level Continue reading

The concept of the invisible hand of the market

It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not subject to control and it seems to work on its own, as something independent. As a result, the market must be obeyed, it must be adapted to it, its opinion must be taken into account, its desires must be guided.

Invisible hand of the market

The need to obey does not like businessmen who are used to having them all obey. It is all the more unpleasant to submit to something incomprehensible to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because, if you do not do this, then you can fly out of it very easily, very quickly and forever. Continue reading

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Effective business development paths
Recently, two words have become fashionable and popular among businessmen: pump and pump. And these are not just words, but business development paths. The words are similar in appearance and…

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The path of wealth. How to make a lot of money?
Many people do not like rich people, but almost everyone wants to get rich, everyone is looking for the way to wealth. In general, the desire for wealth can be…

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Rating of slogans of automobile companies
The slogans of automobile companies are a reflection of the ideas that they transmit to the market. With their help, car manufacturers communicate the value of their cars to the…

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How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

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