It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not subject to control and it seems to work on its own, as something independent. As a result, the market must be obeyed, it must be adapted to it, its opinion must be taken into account, its desires must be guided.
Invisible hand of the market
The need to obey does not like businessmen who are used to having them all obey. It is all the more unpleasant to submit to something incomprehensible to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because, if you do not do this, then you can fly out of it very easily, very quickly and forever. Continue reading
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money first and then do marketing. Thousands of small businesses have been using this tactic for decades, but have never been able to grow. They dream of becoming big, but dreams without good marketing remain dreams.
We start marketing in small business
If you want to grow, the first thing to do is marketing. Hundreds of small businesses were able to quickly become medium and large. But in 100% of cases this was achieved only through quality marketing. To grow, you need a powerful flow of customers, and it is impossible to get it without marketing. If marketing is applied in a small business, then 100% growth is guaranteed. Continue reading
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes even decades, but a miracle does not occur. Before the crisis, there was still extra money in the economy, which somehow saved the situation. But the crisis has come, the extra money is becoming less and less, which means the situation is becoming more and more complicated and in order to get out of it we first need to find the reasons for low profit.
The situation itself will not be resolved, so the time has come to take action. To begin to act, first you need to find out the reason, or rather the reasons for low profits. There are a lot of them, but there are the main ones that make the maximum contribution to lower profits, and also cause a number of other negative points. It is from their elimination that it is advisable to begin all.
… the first reason for low profit is subjective advertising, which is done without reliance on the market and needs … Continue reading