The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

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How to open an advertising agency from scratch?
It often happens that a person faces a certain stone, as in a good Russian fairy tale about the hero Ilyusha Muromets. But in the modern version, he does not…

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Which startup to open? We know!
I want to make a startup and become a millionaire. I once was, I thought that even if you get a very large salary, for example $ 5000 per month,…

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but those that are rooted

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

The reason for the evolution of marketing

In this context, it becomes apparent that information is an element of an idea. A person collects information and thereby collects the elements of an idea from which he forms this idea. Accordingly, to transmit information – this means to convey to someone an idea. It should be noted that need is a state of uncertainty in which there is a person in whom the idea is not fully implemented. If an idea is implemented into a person immediately and completely, then he does not experience such a state.

So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs

So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. needs are identified, or rather, the ideas that caused these needs are identified. Well, then the product is created that is needed to implement these ideas. Continue reading

Professional marketing as a guarantee of success

Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100 times. Self-marketing is a word unknown to a wide circle of people; only specialists who study this issue operate on it.

Professional marketing as a guarantee of success

The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. The product has the ability to create a demand for itself, but they are limited, so the demand is created small, on the verge of zero. Continue reading

How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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Types of consulting for advanced businessmen
There are different types of consulting that a businessman can use if he needs it. In general, a businessman is a person who can do everything himself, absolutely everything, so…

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Marketing as a business philosophy
The use of marketing allows you to solve business problems if it has not been used before, and to make the business have fewer problems if it is used regularly.…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

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