What are the prospects for the restaurant business
Is the restaurant business in the big city profitable? Will the opening of a new restaurant bring a good profit? What are the prospects for a restaurant business in a…

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How to open an online store?
For a long time you want to go into the product business and open your own online store, but do not know where to start? In our article, we will…

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Ideas as the beginning of marketing
A product and service are ways of implementing ideas, but only a part of them, and not all that consumers have, can be realized with the help of a given…

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Key Benefits of Systems Marketing

System marketing is the only effective marketing. The bottom line is that it so happened that our world consists of systems. Each of us is a system, consists of smaller systems and at the same time is part of a number of other, larger systems. The total systematic nature of our world leads to the fact that everything that happens in it happens solely according to the laws of the development of systems, another is simply not given.

System Marketing for Professionals

For this reason, in order to be able to effectively interact with the outside world, and in other words, with the surrounding systems, you need to have systemic thinking and apply system marketing. However, despite the fact that the world consists of systems, not every marketer is aware of this and, therefore, is guided in their activities by systemic thinking. Continue reading

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

Pseudocreo is an external object

However, a person does not always live his life, guided by his desires and, as is known from physics, energy does not disappear anywhere, he only passes from one species to another. So it turns out that the desire energy cannot disappear, it can only turn into another type of energy, in this case, potential energy.

This is achieved simply: a certain internal mechanism is created that accumulates this energy. Such a mechanism may have different names, for example, a complex. With every unsatisfied desire, energy passes into potential energy and a complex is created. The action that created the complex is nothing but sin, i.e. an act, action or inaction that violates the normal course of development of an idea. Continue reading

10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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Dental business without investments
Renting a business in general and renting a dentistry in particular is a simple, easy and affordable way to realize the dream of financial independence. Moreover, and most importantly, a…

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The evolution of marketing has matured
The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch…

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What types of consumers are there today
There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is…

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