and the number
System marketing is the only effective marketing. The bottom line is that it so happened that our world consists of systems. Each of us is a system, consists of smaller systems and at the same time is part of a number of other, larger systems. The total systematic nature of our world leads to the fact that everything that happens in it happens solely according to the laws of the development of systems, another is simply not given.
System Marketing for Professionals
For this reason, in order to be able to effectively interact with the outside world, and in other words, with the surrounding systems, you need to have systemic thinking and apply system marketing. However, despite the fact that the world consists of systems, not every marketer is aware of this and, therefore, is guided in their activities by systemic thinking. Continue reading
Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it is sufficiently entrenched in the minds of consumers. One option for this is to organize an infrastructure for self-affirmation. This is what Mazda did by organizing the 2008 Zoom-Zoom Challenge Tournament for fans.
After 3 years, the number of carriers of the above ideas, and hence the number of potential participants reached 15,000 people. This is a very good number. Through this tournament, these ideas began to be introduced into people and turn them into consumers of the corresponding Mazda cars. Sales of these cars also went along with this, because the main condition for participation is the fact of having a Mazda car.
The fact that the tournament is held regularly leads to the fact that the idea remains constantly active, which means that sales remain active. Continue reading
The slogans of automobile companies are a reflection of the ideas that they transmit to the market. With their help, car manufacturers communicate the value of their cars to the car market, show how and how they differ from competitors’ products. Looking at the slogan, the car buyer can understand what his character is and decide whether it is suitable for him.
Slogans of automobile companies and their rating
There are many ways to compare car manufacturers. You can do this in terms of sales, profits, the number of cars sold, reliability, design, safety, top speed, environmental friendliness, price, size and many other parameters. All these comparison methods allow consumers to better navigate in the “iron horses” and choose the most suitable car for them, which means that their existence is quite appropriate. Continue reading