What will be the new world economy
Most companies have been in deep shock for 5 years and they still do not see a way out of this shock, because they do not notice that a new…

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What to do when everything is bad?
Probably, every person at least once in his life asked what to do when everything is bad. Doesn’t get stuck at work, problems with studies, no personal life, relatives don’t…

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How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

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aimed at getting hold

Why are customers leaving? There’s an answer!

I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to solve it myself, hired renowned consultants. They did the analysis, made recommendations, but that did not help. I went to various trainings, seminars, conferences, sent employees to them, but to no avail.

I ordered the development of a loyalty program, but it did not help either. He launched the development of the dealer network, but also the result is weak. Then he ordered a brand book and he also could not solve my problem. The essence of the problem is that customers are constantly leaving. It seems to be doing everything in accordance with theory and practice, but nothing helps. Maybe from the point of view of noomarketing you can explain why customers leave and what to do about it?

To understand why customers leave, you need to figure out who the client is, to figure out the mechanism that makes a person a client. Continue reading

Ideas as the beginning of marketing

A product and service are ways of implementing ideas, but only a part of them, and not all that consumers have, can be realized with the help of a given product or service. Accordingly, the first thing to do to start modern marketing is to understand what ideas your product or service can realize and make a list of them, the most complete list.

After you have prepared the maximum complete list of ideas that your product or service can implement, you need to understand whether consumers want to implement these ideas, whether they are embedded in them. If such ideas are not implemented in them, then there will be no demand for your product or service. However, this is not a problem, you can carry out the necessary activities using the script of modern marketing and introduce the necessary ideas. No idea – no sales Continue reading

Pseudocreo is an external object

However, a person does not always live his life, guided by his desires and, as is known from physics, energy does not disappear anywhere, he only passes from one species to another. So it turns out that the desire energy cannot disappear, it can only turn into another type of energy, in this case, potential energy.

This is achieved simply: a certain internal mechanism is created that accumulates this energy. Such a mechanism may have different names, for example, a complex. With every unsatisfied desire, energy passes into potential energy and a complex is created. The action that created the complex is nothing but sin, i.e. an act, action or inaction that violates the normal course of development of an idea. Continue reading

Which market to create?
Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it…

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How to make friends with the invisible hand of the market
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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Idea as a way to become rich
Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One…

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Effective business development paths
Recently, two words have become fashionable and popular among businessmen: pump and pump. And these are not just words, but business development paths. The words are similar in appearance and…

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