Seven Ways to Build Trust in a Website or Online Store
1) Customer Reviews
The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered users will add. In the case of b2b, it can be reviews of representatives of the companies with which you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guide when deciding in favor of a separate site and a specific product.
Often companies can boast of having certificates in their field. For example, an SEO studio can show that it has a certificate from Google and Yandex for working with contextual advertising. This largely says that the representatives of this studio are professionals in their field. A very serious element of trust. Think about what important certificates your company has, which ones it can receive? If the certificate is known to customers (as is the case with Google and Yandex), then its presence on the site will be even more important for reviews for reviews.
The company’s address, phone, skype for communication and email are an important component of increasing trust in the resource. It is strange that there are still sites on which all this is not. And the only means of contacting the owners is the email sending form – not the best tool if you want to be trusted. At the same time, be sure to indicate that customers can contact you about their questions on these contacts.
4) Ability to return the goods. Warranty
This advice is not suitable for all sites – it is more likely designed for online stores. It is clear that there are advanced buyers who know that the store is obliged to return the goods within two weeks. But there are less experienced ones. And there are those who want to know the details about the return. So you need to talk about this opportunity loudly and in a prominent place. And this applies not only to online stores. For example, in the information business, this technique is used: if a person did not like the purchased product, then he will always be refunded. Reliable and credible. By the way, here I would also note the opportunity to return the goods before purchase. Those. cancel the order at the stage when it has not yet been transferred to the courier service. This is a serious plus for any online store.
5) Regular forms
When you ask users to fill out a form, you must argue why you need this or that data. Moreover, in the case of a newsletter, it is necessary to give the visitor the opportunity to refuse it (and, of course, explain what awaits him in this newsletter). Large forms without explanation can scare people away.
6) Wealth of payment methods
The presence of a large number of payment methods is an important factor in increasing user confidence. Agree that a company accepting money only through Yandex and WebMoney raises suspicions. If there are many payment systems, then this favorably affects users – they see a serious approach of the company in this matter. And do not forget that in the case of payment through plastic cards, you need to ensure data confidentiality. And, of course, it is important to inform the buyer about this. If you use a third-party payment service, and at the same time it is famous, you should especially emphasize this.
7) Company story
This may be the “About the Company” section, which will briefly describe your company. Or it could be a blog, like those hosted by Google. One way or another, it is important to show the human face of the firm. Tell briefly about the employees, the path of the company and its work. All of this can be done in these two ways. Of course, this is not a key factor of trust, but it will be a fat plus for you.