How to open an advertising agency from scratch?
It often happens that a person faces a certain stone, as in a good Russian fairy tale about the hero Ilyusha Muromets. But in the modern version, he does not offer us to go in different directions and lose something. Today the question is different: where to go in order to purchase?
A lot of people stood in front of this stone and made their choice. Either go to work for an uncle and try on a strap of a barge hauler, or build your own barge in the future, which others will drag it.
And we all take a step in the direction we need, with dreams of a bright future. Suppose you decide to build your own barge. You already see how its snow-white sides shine, attracting not only passengers, that is, customers, but also those very hacks who pile this burden on their shoulders and will drag it with a grateful smile. Presented? Now forget it. After your dreams are scattered and you look around you will understand one truth: there is no barge, and there is no one to build it. There are only you and your dreams, which, by the way, can become a reality. Provided that you are not afraid and begin to work tirelessly on your brainchild.
First you need to choose where this barge will sail? If you have good communication skills, you easily rub people into trust and you have a lot of creative ideas, then you should head to the ocean of advertising. This is where all this comes in handy. It is there that you will feel like a fish in water and a captain on a ship. But where to start? After all, now where you do not spit, you will get to an advertising agency. But in this regard, do not worry, because they are the same market players like you. They have the same problems and similar concerns. Well, except that they have more experience, and they are already familiar in the market. But this business is profitable, the main thing is to start, and then everything will go on, as planned. After all, small fish will be enough for everyone, but you will learn how to catch a whale over time.
For many, it will be a discovery that 98% of the companies in the market are buyers. That is, they, like you, have nothing of their own. They take their place between the customer and the company owner. Simply put, they are commonplace intermediaries. But why the client does not go straight, you ask? The answer is simple: Large players in the advertising market work directly only with large fish, with those who are willing to pay a lot at once. A small fish remains on the shoulders of buying agencies, which are engaged in catching such customers.
The whole secret is that for buyers there is a discount of 20-25% of the cost of the service. It is for this difference that your barge will exist.
Where to start?
Today, the fastest way to get your advertising agency on its feet is to start selling big boards. Advertisers call them planes.
The standard size of such a plane is 3 * 6 meters. You see them when you go to work or just walk along the street. It is these structures that plugged all the cities of our beautiful country. So that you do not doubt my words, I can give an example. Even in an urban-type settlement in the Kherson region, with a population of 12,000 people, there are 4 planes.
Who needs them there? Yes, to everyone who wants to place their ads, from a small store with clothes to a banal cheburechny. After all, the cost of this plane is 120 cu per month and for medium-sized businesses this is not a large amount. But do not think that all planes are worth such a penny. In regional centers, their value can reach 300 ye. and in the capital, all 600.
It all depends on the city and the place where this plane stands. The price on this plane is set by the owner himself and is free to regulate it. But there is no unspoken rule, prices on the plane change once every six months, if such a need arises and immediately change by all operators uniformly. But you will already understand this with time, when you yourself will encounter this situation.
You can dig the entire Internet in search of operators of this market, but it will be much more reliable to drive around the city and look at these boards. Each of them will contain contact information with the name of the owner’s company. Your task is to collect this information and get in touch with the owners of the planes. And you should know the difference between a cheburashka and a prism. Does this say anything to you? Then take the time and look at the terminology and type of planes.
Schedule meetings with each of them in their office. You must make a positive impression and try to tear out the best conditions from them. After all, it will depend on how much you offer your customers a good price. You can compose on the go about your far-reaching plans and that you already have a couple of fat clients, and they are interested in placing them on their planes. The main thing is to involve yourself, and then you can get out of any situation.
You have already collected the base of operators and are ready to go into battle. But it wasn’t there, because most customers ask for the development of a layout for the board. For you, this will not be a problem if you have the skills of a designer and have experience in this matter.