Which market to create?
Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it…

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The reason for the evolution of marketing
In this context, it becomes apparent that information is an element of an idea. A person collects information and thereby collects the elements of an idea from which he forms…

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Ideas as the beginning of marketing
A product and service are ways of implementing ideas, but only a part of them, and not all that consumers have, can be realized with the help of a given…

Continue reading →

Ideas as the beginning of marketing

A product and service are ways of implementing ideas, but only a part of them, and not all that consumers have, can be realized with the help of a given product or service. Accordingly, the first thing to do to start modern marketing is to understand what ideas your product or service can realize and make a list of them, the most complete list.

After you have prepared the maximum complete list of ideas that your product or service can implement, you need to understand whether consumers want to implement these ideas, whether they are embedded in them. If such ideas are not implemented in them, then there will be no demand for your product or service. However, this is not a problem, you can carry out the necessary activities using the script of modern marketing and introduce the necessary ideas. No idea – no sales
The beginning of marketing in modern conditions

To implement an idea, it is first necessary to generate it and here it is not so simple as it might seem at first glance. The problem is that ideas are often confused with thoughts. Thought differs from an idea in that it is self-sufficient. I thought about something, thought it over and everything, consider it, realized it. In this case, a product or service is simply not required.

It is precisely ideas that need to be offered to consumers, not thoughts, because goods and services are needed only for the realization of ideas. To be guaranteed to get an idea, not a thought, it is necessary to use a legram. Depending on what kind of idea is needed, the following is applied: personality Legram, Business Legram, Product Legram, Market Legram, Startup Legram.

There are several types of ideas that consumers want to implement.

There are several types of ideas that consumers want to implement. The first type is ideas coming from the person. A kind person wants to realize his kindness, and a sociable person wants to be sociable. The second type is the ideas embedded in the product. A person wants to taste the salt of potatoes cooked in sunflower oil – he goes and buys french fries.

The third type is the ideas that underlie the business. When a person wants to become a part of something big and significant, when he has a corresponding idea, he buys some brand thing. Thus, the consumer joins this idea and at the same time implements it. The idea underlying the market is the fourth type, respectively, and the fifth type is the idea underlying the startup.

Ideas as the beginning of marketing
New basic instinct as the beginning of marketing

Only a company that understands the difference between idea and thought becomes successful in the modern post-industrial economy. She has growing sales, staff, profit, market share. In turn, companies that try to work the old fashioned way get the exact opposite result. They expect a miracle, but a miracle does not happen and will not happen.

The beginning of marketing is an idea. All because its implementation gives pleasure, great pleasure.

While some are waiting for a miracle, others are weird themselves. They are well aware of the basics of modern marketing and actively, and most importantly, profit for themselves, use this knowledge. These nimble companies generate and implement more and more new ideas, expanding the basic instinct for themselves, for their goods and services, and consumers like it. They are directly waiting for new ideas.

The beginning of marketing is an idea. All because its implementation gives pleasure, great pleasure. Consumers like it when someone offers them new ideas. If there are no new ideas, it becomes boring. However, for an idea to be a pleasure, it must be really an idea, not a thought, it must be new and suitable for the consumer. Want to get a good idea? Contact!

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