How to maximize conversion
Increasing site conversion is easy. It is enough to provide the site with a marketing function. Sites can be viewed from different points of view, including in terms of marketing. Marketing is the creation and heating of customers, respectively, the marketing function of the site is its ability to create and warm visitors.
Increase conversion in the latest way.
It should be noted that at the moment a very small percentage of sites perform this function. If we take it quantitatively, then the number of sites that have this function, according to the results of studies conducted by the NOOMARKETING.NET project, is 7% of all sites. The absence of this function for sites causes significant financial damage to the remaining 93% of sites.
The amount of this damage can be significant and reach an astronomical amount. According to research conducted by Yandex, the number of Russian-language sites is about 7.5 million. If we subtract 93% from this figure, it turns out that only about 500,000 sites are equipped with a marketing function and that they are high in search results.
The owners of the remaining 7 million sites that did not provide their marketing function and thereby did not increase the conversion suffer significant losses. It is difficult to calculate exact losses, but approximate losses are possible. So, according to many studies, the average traffic to Runet sites is close to 100 unique visitors per day. This means that through the site, any owner can get up to 100 clients per day. But this is in theory.
If we multiply this figure by the number of Runet sites, then we get an astronomical amount of losses equal to 137970000000 $ per year
In practice, out of 100 website visitors, the target audience is about 20%. This means that the actual number of potential customers per 100 visitors is approximately 20. However, studies have shown that only 2 of them become customers. This suggests that the site’s lack of the ability to perform a marketing function leads to the loss of 18 target customers per day.
If we take into account that the average cost of getting one client is $ 3, it turns out that every day the loss of one average site is $ 54, every month $ 1620, every year $ 19710 just because it does not perform a marketing function. If we multiply this figure by the number of Runet sites, then we get an astronomical amount of losses equal to $ 13,797,000,000 per year!
How to get maximum customers
How to get maximum customers
The approximate losses are calculated above only due to customer shortfall. Due to the fact that lost customers do not buy anything, the amount of losses generally reaches truly unthinkable values, which I do not even want to call. It’s easy to avoid these losses, it’s enough to provide the site with a marketing function, which will increase conversion. Providing a site with a marketing function will cost less than the amount of loss.
There are several reasons why most sites do not yet have a marketing function.
There are several reasons why most sites do not yet have a marketing function. The first reason is that very often the customer simply does not know whether he needs the marketing function of the site or is not needed, and if he does, he does not know how this can be organized. As a result, the entire initiative to create the site goes to the developer.
At the same time, the customer piously believes in the honesty of the developer, especially in the honesty of the developer with the name and fully trusts him, paying for everything that will be offered. Of course, I come across honest developers, especially those who are just starting to work and want to create a positive reputation for themselves. However, fraud is very frequent, which is not surprising, because in the very nature of man it is laid down to do less, to have more.
The second reason is that the future site owner may not realize that the marketing function of the site exists in principle. As a result, the task of creating the site may look like this: I want the same site as Vasya Pupkin, because I like it, because it is beautiful. As a result, there is actually a copy of the site of Vasya Pupkin.
In another case, the task of creating a site may look like this: I want a site, but I don’t know which
In another case, the task of creating a site may look like this: I want a site, but I don’t know which one. This leads to the fact that the site is made appropriate. With this approach, it’s also about the site performing a marketing function. This again leads to the fact that the site owner loses many thousands of dollars, and loses every day, which is also an occasion to reconsider the attitude to how the site should look.
The third reason is that some future site owners use it not as a tool, but as a way of self-expression. For example, a site may be dedicated to the company’s products, and on its main page a photograph of the director of this company may be posted.