Rating of slogans of automobile companies
The slogans of automobile companies are a reflection of the ideas that they transmit to the market. With their help, car manufacturers communicate the value of their cars to the car market, show how and how they differ from competitors’ products. Looking at the slogan, the car buyer can understand what his character is and decide whether it is suitable for him.
Slogans of automobile companies and their rating
There are many ways to compare car manufacturers. You can do this in terms of sales, profits, the number of cars sold, reliability, design, safety, top speed, environmental friendliness, price, size and many other parameters. All these comparison methods allow consumers to better navigate in the “iron horses” and choose the most suitable car for them, which means that their existence is quite appropriate.
With the development of the Digital Slogan methodology, another perspective has appeared for evaluating car manufacturers – now they can be compared by the strength of the slogan. The slogans of car companies are a great way to evaluate them for how well they understand their customers and how well they convey to them the main advantages of their cars.
The need for such a comparison is due to the fact that each slogan is able to generate motivational energy from the consumer and direct it to the object of desire, motivating to buy the corresponding car. The slogan is the best and fastest way to tell the consumer an idea that he can realize by buying a particular car.
The slogan is based on the idea. As you know, if implemented, it can create motivational energy in the consumer, which in this case is manifested in the desire to make a purchase. The more powerful the idea is at the heart of the slogan, the more energy it can generate. The more powerful the slogan, the more it motivates the consumer to purchase a particular car.
The consumer sees the slogan and he starts the activation of the corresponding idea in it, which in turn begins to “put pressure” on him, demanding his implementation. More information about the ranking of slogans can be found here. The analysis of the slogans showed that the rating of the power of the slogans of the main car manufacturers, calculated according to the Digital Slogan methodology, has the following form:
As you can see, the strongest in terms of motivational energy slogan, which it is able to generate among consumers, turned out to be in Subaru. This means that, ceteris paribus, it will create priority for cars of this brand in the minds of consumers of “iron horses”. Thanks to this slogan, cars of this brand get a serious advantage.
The slogan is one of the few ways in 15-20 seconds to convey to potential buyers the most important information about the car.
The slogans of automobile companies play a crucial role in the sale of automobiles so it is advantageous to use them. The bottom line is that the buyer makes a preliminary decision on the purchase of a car in 15-20 seconds. The slogan is one of the few ways in 15-20 seconds to convey to potential buyers the most important information about the car.
The rating proposed above, in which the slogans of automobile companies are presented, is relevant primarily for the markets of the CIS countries. In other regions, car consumers’ needs can be expressed differently, so for each individual market it is advisable to develop your own unique rating of slogans.
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