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Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money…

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Why is passion important to business?

You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements and as a result you will enjoy life much more. The most important moments on the path to success are to know your job and love what you are doing. This allows you to solve many complex problems.

Here is the very first paragraph from my first book, The Art of Making Transactions: “I do not do this for the sake of money. I have enough money – more than I can ever need. I do it for the sake of the cause. Making a deal is an art for me. Someone writes beautiful paintings on canvas, someone writes wonderful poems. I love making deals – and preferably big deals. I catch my buzz in this. “

Twenty years have passed since then, and I still make deals – big deals. And on this I still catch my buzz.

It works. I surrender to my passion – and the money floats to me. Now I am much richer than when I wrote my first book. I have such a passion for my work that for me there is no better activity for the whole world – and this is a great feeling. Sometimes I can’t even fall asleep. I really want to get up and give myself to work again.
Do not think about how to make money. Instead, think: what is useful and valuable that you can do for people, for your city or area. What needs to be changed for the better? What should be made more effective? What problem could you solve? What needs to satisfy? And – most importantly – what kind of work would you enjoy?

Of course, you need to get money for work – and you will get it if you do something that is of value to others. In a game called Life, money is a way to count points. But the real pleasure is not from scoring, but from the joy you feel when you find a creative way to “score the ball into the goal”. Find your passion in doing something useful for others – and the money will come.

This may seem like a simplification, but I have earned more than one billion dollars in adhering to this simple philosophy. Many are still convinced that I started, already having a lot of money I received from my father. In fact, at the beginning of my business career, I had practically nothing. My father did not give me a lot of money – but he gave me a good education and a simple formula for success: do what you love.

Search in everything you do, your mission, some big goal besides money, something that can arouse your passion. Find something higher than just the greed inherent in people who care nothing for money. Expand your horizons. Meet the needs of people in everything that is possible. Create beauty, increase efficiency, ensure a healthy lifestyle and financial security, create the opportunity to earn money for as many people as possible.

If you want to do really big things, you need to be filled with enthusiasm and passion. Any work, if done truly, requires passion. The gatekeeper, waiter, clerk in the reception welcome every visitor with joy. It doesn’t matter what work you are doing now. Do it with all passion – and a miracle will happen. You intersect with the right person – and you will be noticed. I have seen this great many times. And how much more passion is needed to become a great entrepreneur or creator! Find a worthy occupation – and indulge in it with all the passion of the soul and heart.

Without passion, life becomes dull and dull. Passion gives a person inner strength that allows him to withstand and not give up. My victory with the Grand Hyatt project would not have been possible without dedication, perseverance and hard work. I passionately love to turn unnecessary and abandoned things into useful and beautiful, and this desire supported me in all trials. My enthusiasm attracted many other people to my projects – people who shared my dream.

How to find this passion in yourself? Try to do so. Set aside all prejudices and rational judgments for a moment. Start dreaming about what you really would like to do with all your heart. If you were destined to do one single thing in life – what would it be? What are you capable of doing with such passionate dedication that will make you forget about time? What gives you such pleasure that you are ready to do it under any circumstances, even if you do not pay a dime? What can take you beyond reality and bring true inspiration?
But be realistic. To do what you love means to do what you know how. Think about your strengths. Find what you can do well. Think about your unique abilities, what you have already done – and what you are proud of. What is most simple for you? And since you think that you love, think globally! Think about the great achievements. About the joy of accomplishment that your work will give you.

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Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

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Key Benefits of Systems Marketing
System marketing is the only effective marketing. The bottom line is that it so happened that our world consists of systems. Each of us is a system, consists of smaller…

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