It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not subject to control and it seems to work on its own, as something independent. As a result, the market must be obeyed, it must be adapted to it, its opinion must be taken into account, its desires must be guided.
Invisible hand of the market
The need to obey does not like businessmen who are used to having them all obey. It is all the more unpleasant to submit to something incomprehensible to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because, if you do not do this, then you can fly out of it very easily, very quickly and forever. Continue reading
1) Customer Reviews
The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered users will add. In the case of b2b, it can be reviews of representatives of the companies with which you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guide when deciding in favor of a separate site and a specific product.
Often companies can boast of having certificates in their field. For example, an SEO studio can show that it has a certificate from Google and Yandex for working with contextual advertising. This largely says that the representatives of this studio are professionals in their field. A very serious element of trust. Continue reading