The concept of the invisible hand of the market
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not…

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A powerful and effective business formula
A business formula is a way to make money. There are many options to make money now. Each of them requires a different amount of investment, gives a different result…

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How to maximize conversion
Increasing site conversion is easy. It is enough to provide the site with a marketing function. Sites can be viewed from different points of view, including in terms of marketing.…

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The concept of the invisible hand of the market

It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not subject to control and it seems to work on its own, as something independent. As a result, the market must be obeyed, it must be adapted to it, its opinion must be taken into account, its desires must be guided.

Invisible hand of the market

The need to obey does not like businessmen who are used to having them all obey. It is all the more unpleasant to submit to something incomprehensible to whom, because the market structure is very abstract. But there is nothing left to do, you have to obey, because, if you do not do this, then you can fly out of it very easily, very quickly and forever. Continue reading

Seven Ways to Build Trust in a Website or Online Store

1) Customer Reviews
The most commonplace thing is the availability of feedback from existing customers. If we are talking about an online store, then these may be reviews that registered users will add. In the case of b2b, it can be reviews of representatives of the companies with which you worked. Not all visitors trust reviews, but there is a certain category for which such reviews serve as a serious guide when deciding in favor of a separate site and a specific product.

2) Certificates
Often companies can boast of having certificates in their field. For example, an SEO studio can show that it has a certificate from Google and Yandex for working with contextual advertising. This largely says that the representatives of this studio are professionals in their field. A very serious element of trust. Continue reading

How to build a profitable business
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything…

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Ideas as the beginning of marketing
A product and service are ways of implementing ideas, but only a part of them, and not all that consumers have, can be realized with the help of a given…

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How to maximize conversion
Increasing site conversion is easy. It is enough to provide the site with a marketing function. Sites can be viewed from different points of view, including in terms of marketing.…

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Idea as a way to become rich
Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One…

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