Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

Continue reading →

Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

Continue reading →

Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements and as a…

Continue reading →

Think about what

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and abacus? With the advent of calculators, they disappeared from the market. It turned out that people do not need slide rule or abacus at all. They need the ability to quickly calculate. Continue reading

How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of things themselves, but for the sake of what these things give them."…

...

Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements and as a…

...

Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

...

Target Marketing Strategy as a Sales Generator
One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a…

...