Which market to create?
Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it…

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What to do if you urgently need clients
It happens that customers are urgently needed, and most importantly - as cheaply as possible, and preferably even free. Such situations at one time or another are faced by 100%…

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Word of mouth marketing. How to make you talk about
How to ensure stunning success and popularity for your company without spending a dime on advertising? How to make sure that customers tell about you to all friends, acquaintances and…

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Think about what

How to raise sales

Sell ​​not the properties, but the benefits of your product.
“People buy things not for the sake of things themselves, but for the sake of what these things give them.” Dan Kennedy.
Many people know an example from Kotler’s marketing “bible” about holes and drills. When people buy a drill, they don’t need the drill itself. They need holes in the wall. The result, not the tool itself.
Remember, once there were slide rules and abacus? With the advent of calculators, they disappeared from the market. It turned out that people do not need slide rule or abacus at all. They need the ability to quickly calculate. Continue reading

How to maximize conversion
Increasing site conversion is easy. It is enough to provide the site with a marketing function. Sites can be viewed from different points of view, including in terms of marketing.…

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The concept of the invisible hand of the market
It is believed that the invisible hand of the market is what controls the market. The opinion is controversial, but predominant. It is believed so because the market is not…

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The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

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How to open an online store?
For a long time you want to go into the product business and open your own online store, but do not know where to start? In our article, we will…

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