Great way to build a powerful business.
A powerful business is a business that is built optimally and purposefully. The world is arranged expediently and only what is expedient survives in it. All that is impractical is…

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Detailed marketing history from an expert
Today, marketing is spoken on every corner and it is impossible to believe that it once was not there. But the fact is that the history of marketing began very…

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Dental business without investments
Renting a business in general and renting a dentistry in particular is a simple, easy and affordable way to realize the dream of financial independence. Moreover, and most importantly, a…

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separate market segment

Which market to create?

Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it is sufficiently entrenched in the minds of consumers. One option for this is to organize an infrastructure for self-affirmation. This is what Mazda did by organizing the 2008 Zoom-Zoom Challenge Tournament for fans.

After 3 years, the number of carriers of the above ideas, and hence the number of potential participants reached 15,000 people. This is a very good number. Through this tournament, these ideas began to be introduced into people and turn them into consumers of the corresponding Mazda cars. Sales of these cars also went along with this, because the main condition for participation is the fact of having a Mazda car.

The fact that the tournament is held regularly leads to the fact that the idea remains constantly active, which means that sales remain active. Continue reading

A powerful and effective business formula
A business formula is a way to make money. There are many options to make money now. Each of them requires a different amount of investment, gives a different result…

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A powerful and effective business formula
A business formula is a way to make money. There are many options to make money now. Each of them requires a different amount of investment, gives a different result…

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What are the prospects for the restaurant business
Is the restaurant business in the big city profitable? Will the opening of a new restaurant bring a good profit? What are the prospects for a restaurant business in a…

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How to make friends with the invisible hand of the market
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

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