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Today, marketing is spoken on every corner and it is impossible to believe that it once was not there. But the fact is that the history of marketing began very recently. Marketing is a very recent invention of humanity compared to the age of humanity itself. Once the goods were in such shortage that they went away like hotcakes without any marketing and it was simply unnecessary.
Detailed marketing history from an expert
For some time, this situation was also observed in the countries of the former USSR after the collapse of this country, and these were golden times for some of its inhabitants. In an era when there was no marketing, then even the economy as such could not be said. The instruments of motivation were slavery and coercion. But then the economy came about as a system of mutual assistance, and after a while the history of marketing began. Continue reading
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history of mankind. Previously, there was nothing like this, because before there was always a shortage of goods, a lack of resources and everything sold well. Now he is gone, there are so many products that your eyes are flying up, there are also enough resources and they are cheap enough, so you need to change how you manage your customers.
You could even say that there is no problem with money. If you don’t have your own money, then you can take a loan and buy almost everything that you want. But sales, in spite of this, do not go as we would like, business does not go as we would like. Moreover, business and sales do not go at all. They don’t go so much that you can constantly see either one or the other company, often a well-known company, announcing its departure from the market. Continue reading