The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch will break down and either the evolution of marketing will change direction, or marketing will simply disappear. The situation is related to the fact that marketing is a technology through which the needs and requirements of people are identified, as well as the creation of a product to satisfy them.
The evolution of marketing and its direction
So, marketing has worked so well and efficiently that almost all the needs and requirements have been met. Here it is necessary to make a reservation – all the needs and requirements that are behind real motivation are satisfied. Needs and needs, for which there is no real motivation, are not satisfied until now and will never be satisfied. Continue reading
Most companies have been in deep shock for 5 years and they still do not see a way out of this shock, because they do not notice that a new world economy is approaching. You could even say that their shock only worsened. The crisis of 2008 threw them into this shock. A small part of companies successfully got out of this crisis, an even smaller part did not even get there.
What will be the new world economy
This suggests that the real problems are not in the economy, but problems for specific companies. What is the essence of these problems? The fact that they do not understand that the old economy has died, it is no longer there, and the old model of customer behavior has died with it. Something grandiose begins, something that mankind has not seen before – a new world economy is being formed. Continue reading