The evolution of marketing has matured
The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch…

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How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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Marketing as a business philosophy
The use of marketing allows you to solve business problems if it has not been used before, and to make the business have fewer problems if it is used regularly.…

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future consumers

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

What to do when everything is bad?
Probably, every person at least once in his life asked what to do when everything is bad. Doesn’t get stuck at work, problems with studies, no personal life, relatives don’t…

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Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

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Marketing as a business philosophy
The use of marketing allows you to solve business problems if it has not been used before, and to make the business have fewer problems if it is used regularly.…

...

Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

...