How to ensure stunning success and popularity for your company without spending a dime on advertising? How to make sure that customers tell about you to all friends, acquaintances and even passers-by? And only the good! In fact, this is not difficult to do. You just need to start the mechanism of word of mouth marketing.
How to do this, in all its details and with vivid examples, was written by Andy Sernovitz, in his acclaimed bestselling book “Word of mouth marketing. How smart companies make people talk about themselves. ” Continue reading