Marketing as a business philosophy
The use of marketing allows you to solve business problems if it has not been used before, and to make the business have fewer problems if it is used regularly.…

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Monetization of talent as a business of the future
The business of the future is the monetization of talent. Everyone is talented in something. Absolutely everyone is talented in something, there are no exceptions and cannot be. However, the…

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How to maximize conversion
Increasing site conversion is easy. It is enough to provide the site with a marketing function. Sites can be viewed from different points of view, including in terms of marketing.…

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effort on your part

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Which market to create?

Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it is sufficiently entrenched in the minds of consumers. One option for this is to organize an infrastructure for self-affirmation. This is what Mazda did by organizing the 2008 Zoom-Zoom Challenge Tournament for fans.

After 3 years, the number of carriers of the above ideas, and hence the number of potential participants reached 15,000 people. This is a very good number. Through this tournament, these ideas began to be introduced into people and turn them into consumers of the corresponding Mazda cars. Sales of these cars also went along with this, because the main condition for participation is the fact of having a Mazda car.

The fact that the tournament is held regularly leads to the fact that the idea remains constantly active, which means that sales remain active. Continue reading

The reason for the evolution of marketing

In this context, it becomes apparent that information is an element of an idea. A person collects information and thereby collects the elements of an idea from which he forms this idea. Accordingly, to transmit information – this means to convey to someone an idea. It should be noted that need is a state of uncertainty in which there is a person in whom the idea is not fully implemented. If an idea is implemented into a person immediately and completely, then he does not experience such a state.

So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs

So, marketing is aimed at finding ideas that are not fully implemented in a person, i.e. find needs. Further, these ideas are identified, i.e. needs are identified, or rather, the ideas that caused these needs are identified. Well, then the product is created that is needed to implement these ideas. Continue reading

Marketing Strategy Shows Where To Move

You should run to the place where new opportunities may appear with the highest degree of probability. The run is won not by the one who makes the most movements, but the one whose movements are focused, who has the best and strongest starting position at the start of the race. A marketing strategy is the only way to provide the strongest starting position for a race to new opportunities.

A marketing strategy is not only the best and strongest position in the run for new opportunities, but also a powerful internal core of the company, which makes the business stronger at times. A company that has a marketing strategy is always guaranteed to win its competitors in the run for new opportunities . This is achieved due to the fact that the marketing strategy gives the company:

accurate and clear answers to 99% of the questions; Continue reading

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