How to open an online store?
For a long time you want to go into the product business and open your own online store, but do not know where to start? In our article, we will…

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The path of wealth. How to make a lot of money?
Many people do not like rich people, but almost everyone wants to get rich, everyone is looking for the way to wealth. In general, the desire for wealth can be…

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The right start of your own business
The right start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

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developing this idea

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Why are customers leaving? There’s an answer!

I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to solve it myself, hired renowned consultants. They did the analysis, made recommendations, but that did not help. I went to various trainings, seminars, conferences, sent employees to them, but to no avail.

I ordered the development of a loyalty program, but it did not help either. He launched the development of the dealer network, but also the result is weak. Then he ordered a brand book and he also could not solve my problem. The essence of the problem is that customers are constantly leaving. It seems to be doing everything in accordance with theory and practice, but nothing helps. Maybe from the point of view of noomarketing you can explain why customers leave and what to do about it?

To understand why customers leave, you need to figure out who the client is, to figure out the mechanism that makes a person a client. Continue reading

Key Benefits of Systems Marketing

System marketing is the only effective marketing. The bottom line is that it so happened that our world consists of systems. Each of us is a system, consists of smaller systems and at the same time is part of a number of other, larger systems. The total systematic nature of our world leads to the fact that everything that happens in it happens solely according to the laws of the development of systems, another is simply not given.

System Marketing for Professionals

For this reason, in order to be able to effectively interact with the outside world, and in other words, with the surrounding systems, you need to have systemic thinking and apply system marketing. However, despite the fact that the world consists of systems, not every marketer is aware of this and, therefore, is guided in their activities by systemic thinking. Continue reading

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

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Where guaranteed to take a lot of money
One of the questions that people most often ask themselves is where to get a lot of money. All 100% of adults in all countries of the world ask themselves…

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Target Marketing Strategy as a Sales Generator
One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a…

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Marketing as a business philosophy
The use of marketing allows you to solve business problems if it has not been used before, and to make the business have fewer problems if it is used regularly.…

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Rating of slogans of automobile companies
The slogans of automobile companies are a reflection of the ideas that they transmit to the market. With their help, car manufacturers communicate the value of their cars to the…

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