The evolution of marketing has matured
The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch…

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10 main reasons for low profits
Many companies have low profits, are on the verge of bankruptcy and are waiting for a miracle. For some, this has even become the norm. This happens for years, sometimes…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

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creates motivational energy

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements and as a…

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Where guaranteed to take a lot of money
One of the questions that people most often ask themselves is where to get a lot of money. All 100% of adults in all countries of the world ask themselves…

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What types of consumers are there today
There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

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