Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements and as a…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of things themselves, but for the sake of what these things give them."…

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Dental business without investments
Renting a business in general and renting a dentistry in particular is a simple, easy and affordable way to realize the dream of financial independence. Moreover, and most importantly, a…

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creates motivational energy

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

What are the prospects for the restaurant business
Is the restaurant business in the big city profitable? Will the opening of a new restaurant bring a good profit? What are the prospects for a restaurant business in a…

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How to raise sales
Sell ​​not the properties, but the benefits of your product. "People buy things not for the sake of things themselves, but for the sake of what these things give them."…

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Which startup to open? We know!
I want to make a startup and become a millionaire. I once was, I thought that even if you get a very large salary, for example $ 5000 per month,…

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What will be the new world economy
Most companies have been in deep shock for 5 years and they still do not see a way out of this shock, because they do not notice that a new…

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