confidence in your potential
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to solve it myself, hired renowned consultants. They did the analysis, made recommendations, but that did not help. I went to various trainings, seminars, conferences, sent employees to them, but to no avail.
I ordered the development of a loyalty program, but it did not help either. He launched the development of the dealer network, but also the result is weak. Then he ordered a brand book and he also could not solve my problem. The essence of the problem is that customers are constantly leaving. It seems to be doing everything in accordance with theory and practice, but nothing helps. Maybe from the point of view of noomarketing you can explain why customers leave and what to do about it?
To understand why customers leave, you need to figure out who the client is, to figure out the mechanism that makes a person a client. Continue reading
Creation of an idea does not end there. The idea still needs to be distributed, sowed among potential buyers. Moreover, it is desirable to spread the idea so that it is sufficiently entrenched in the minds of consumers. One option for this is to organize an infrastructure for self-affirmation. This is what Mazda did by organizing the 2008 Zoom-Zoom Challenge Tournament for fans.
After 3 years, the number of carriers of the above ideas, and hence the number of potential participants reached 15,000 people. This is a very good number. Through this tournament, these ideas began to be introduced into people and turn them into consumers of the corresponding Mazda cars. Sales of these cars also went along with this, because the main condition for participation is the fact of having a Mazda car.
The fact that the tournament is held regularly leads to the fact that the idea remains constantly active, which means that sales remain active. Continue reading
The slogans of automobile companies are a reflection of the ideas that they transmit to the market. With their help, car manufacturers communicate the value of their cars to the car market, show how and how they differ from competitors’ products. Looking at the slogan, the car buyer can understand what his character is and decide whether it is suitable for him.
Slogans of automobile companies and their rating
There are many ways to compare car manufacturers. You can do this in terms of sales, profits, the number of cars sold, reliability, design, safety, top speed, environmental friendliness, price, size and many other parameters. All these comparison methods allow consumers to better navigate in the “iron horses” and choose the most suitable car for them, which means that their existence is quite appropriate. Continue reading