How to open an advertising agency from scratch?
It often happens that a person faces a certain stone, as in a good Russian fairy tale about the hero Ilyusha Muromets. But in the modern version, he does not…

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Detailed marketing history from an expert
Today, marketing is spoken on every corner and it is impossible to believe that it once was not there. But the fact is that the history of marketing began very…

Continue reading →

Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

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but along

Ideas as the beginning of marketing

A product and service are ways of implementing ideas, but only a part of them, and not all that consumers have, can be realized with the help of a given product or service. Accordingly, the first thing to do to start modern marketing is to understand what ideas your product or service can realize and make a list of them, the most complete list.

After you have prepared the maximum complete list of ideas that your product or service can implement, you need to understand whether consumers want to implement these ideas, whether they are embedded in them. If such ideas are not implemented in them, then there will be no demand for your product or service. However, this is not a problem, you can carry out the necessary activities using the script of modern marketing and introduce the necessary ideas. No idea – no sales Continue reading

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

The evolution of marketing has matured

The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch will break down and either the evolution of marketing will change direction, or marketing will simply disappear. The situation is related to the fact that marketing is a technology through which the needs and requirements of people are identified, as well as the creation of a product to satisfy them.

The evolution of marketing and its direction

So, marketing has worked so well and efficiently that almost all the needs and requirements have been met. Here it is necessary to make a reservation – all the needs and requirements that are behind real motivation are satisfied. Needs and needs, for which there is no real motivation, are not satisfied until now and will never be satisfied. Continue reading

How to open an advertising agency from scratch?
It often happens that a person faces a certain stone, as in a good Russian fairy tale about the hero Ilyusha Muromets. But in the modern version, he does not…

...

How to optimize a small business
Small business is opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks…

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What types of consumers are there today
There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is…

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Detailed marketing history from an expert
Today, marketing is spoken on every corner and it is impossible to believe that it once was not there. But the fact is that the history of marketing began very…

...