The evolution of marketing has matured

The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch will break down and either the evolution of marketing will change direction, or marketing will simply disappear. The situation is related to the fact that marketing is a technology through which the needs and requirements of people are identified, as well as the creation of a product to satisfy them.

The evolution of marketing and its direction

So, marketing has worked so well and efficiently that almost all the needs and requirements have been met. Here it is necessary to make a reservation – all the needs and requirements that are behind real motivation are satisfied. Needs and needs, for which there is no real motivation, are not satisfied until now and will never be satisfied. Continue reading →