What types of consumers are there today
There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is…

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How to stop putting things off for later?
The habit of putting things off until the last minute can be a big problem both in business and in everyday life. Lost opportunities, overtime, stress, overwork, resentment, guilt are…

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Great way to build a powerful business.
A powerful business is a business that is built optimally and purposefully. The world is arranged expediently and only what is expedient survives in it. All that is impractical is…

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Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

Pseudocreo is an external object

However, a person does not always live his life, guided by his desires and, as is known from physics, energy does not disappear anywhere, he only passes from one species to another. So it turns out that the desire energy cannot disappear, it can only turn into another type of energy, in this case, potential energy.

This is achieved simply: a certain internal mechanism is created that accumulates this energy. Such a mechanism may have different names, for example, a complex. With every unsatisfied desire, energy passes into potential energy and a complex is created. The action that created the complex is nothing but sin, i.e. an act, action or inaction that violates the normal course of development of an idea. Continue reading

How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

How to build a profitable business

But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. In other words, a profitable business is when the value of a product is higher than its price. Continue reading

How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Only specialists who know one important secret can build such business processes. There…

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What to do if you urgently need clients
It happens that customers are urgently needed, and most importantly - as cheaply as possible, and preferably even free. Such situations at one time or another are faced by 100%…

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Key Benefits of Systems Marketing
System marketing is the only effective marketing. The bottom line is that it so happened that our world consists of systems. Each of us is a system, consists of smaller…

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Idea as a way to become rich
Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One…

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