How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

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Types of consulting for advanced businessmen
There are different types of consulting that a businessman can use if he needs it. In general, a businessman is a person who can do everything himself, absolutely everything, so…

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Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

Pseudocreo is an external object

However, a person does not always live his life, guided by his desires and, as is known from physics, energy does not disappear anywhere, he only passes from one species to another. So it turns out that the desire energy cannot disappear, it can only turn into another type of energy, in this case, potential energy.

This is achieved simply: a certain internal mechanism is created that accumulates this energy. Such a mechanism may have different names, for example, a complex. With every unsatisfied desire, energy passes into potential energy and a complex is created. The action that created the complex is nothing but sin, i.e. an act, action or inaction that violates the normal course of development of an idea. Continue reading

How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

How to build a profitable business

But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. In other words, a profitable business is when the value of a product is higher than its price. Continue reading

Small Business Marketing Launch
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. It’s a big mistake to think that you will make money…

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What to do if you urgently need clients
It happens that customers are urgently needed, and most importantly - as cheaply as possible, and preferably even free. Such situations at one time or another are faced by 100%…

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Five rules for a successful seller
Rule number 1. Respect. Do not think that the client is a fool who will buy any nonsense that you offer. The client must be respected, because it is he…

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Why are customers leaving? There's an answer!
I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to…

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