Detailed marketing history from an expert
Today, marketing is spoken on every corner and it is impossible to believe that it once was not there. But the fact is that the history of marketing began very…

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Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements and as a…

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How to become a real estate agent?
The number of new buildings is growing every year, and mortgage rates are reduced, which makes housing more affordable, and the profession of a realtor is in demand and well…

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Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

Pseudocreo is an external object

However, a person does not always live his life, guided by his desires and, as is known from physics, energy does not disappear anywhere, he only passes from one species to another. So it turns out that the desire energy cannot disappear, it can only turn into another type of energy, in this case, potential energy.

This is achieved simply: a certain internal mechanism is created that accumulates this energy. Such a mechanism may have different names, for example, a complex. With every unsatisfied desire, energy passes into potential energy and a complex is created. The action that created the complex is nothing but sin, i.e. an act, action or inaction that violates the normal course of development of an idea. Continue reading

How to build a profitable business

The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is inherently. It seems that everything is clear here – profit is a positive difference between income and expenses for the production or acquisition and sale of goods and services. Accordingly, if you want to make a profit, you need to increase this difference.

How to build a profitable business

But if you increase the difference, then it may happen that no one will buy anything at all. Why? Because in fact, profit is the difference between the cost of producing or purchasing and selling goods or services and the value of these goods and services. In other words, a profitable business is when the value of a product is higher than its price. Continue reading

Five rules for a successful seller
Rule number 1. Respect. Do not think that the client is a fool who will buy any nonsense that you offer. The client must be respected, because it is he…

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How to manage customers through needs
The situation faced by the modern economy, and with it modern business and marketing, is quite interesting. It is interesting in what happened for the first time in the history…

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Five rules for a successful seller
Rule number 1. Respect. Do not think that the client is a fool who will buy any nonsense that you offer. The client must be respected, because it is he…

...

Which startup to open? We know!
I want to make a startup and become a millionaire. I once was, I thought that even if you get a very large salary, for example $ 5000 per month,…

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