Why is passion important to business?
You must love what you do, otherwise you will never succeed in life. If you love your job, you will work tirelessly, try to surpass your achievements and as a…

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How to eliminate a competitor forever
One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once…

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Where guaranteed to take a lot of money
One of the questions that people most often ask themselves is where to get a lot of money. All 100% of adults in all countries of the world ask themselves…

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Why are customers leaving? There’s an answer!

I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to solve it myself, hired renowned consultants. They did the analysis, made recommendations, but that did not help. I went to various trainings, seminars, conferences, sent employees to them, but to no avail.

I ordered the development of a loyalty program, but it did not help either. He launched the development of the dealer network, but also the result is weak. Then he ordered a brand book and he also could not solve my problem. The essence of the problem is that customers are constantly leaving. It seems to be doing everything in accordance with theory and practice, but nothing helps. Maybe from the point of view of noomarketing you can explain why customers leave and what to do about it?

To understand why customers leave, you need to figure out who the client is, to figure out the mechanism that makes a person a client. Continue reading

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

What types of consumers are there today

There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is based on the vector of the direction of consumer motivation based on his basic idea. It can be said that this is an idealistic approach and from this point of view no one has yet considered consumers.

Types of consumers and how to sell them

This classification is called “Types of consumers by motivation vectors”. A prerequisite for the emergence of such a classification was the fact that any person in the base idea. Through the body, an idea materializes, and a person begins to realize its potential among other ideas and people. People differ among themselves, and therefore the ideas whose materialization they are, differ among themselves at an ideal level, and therefore at an energy level Continue reading

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