A powerful and effective business formula
A business formula is a way to make money. There are many options to make money now. Each of them requires a different amount of investment, gives a different result…

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How to save a business and develop it
There is only one effective way to save business marketing. If there is no marketing, then there are no customers and business. In 99% of cases, problems in business arise…

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The evolution of marketing has matured
The fact is that immediately after its appearance, marketing began to “saw the branch” on which it sits and almost cut it down. This means that very soon this bitch…

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Why are customers leaving? There’s an answer!

I am worried about a problem that I have been trying to solve unsuccessfully for many years. Spent a lot of money, time and nerves on her. I tried to solve it myself, hired renowned consultants. They did the analysis, made recommendations, but that did not help. I went to various trainings, seminars, conferences, sent employees to them, but to no avail.

I ordered the development of a loyalty program, but it did not help either. He launched the development of the dealer network, but also the result is weak. Then he ordered a brand book and he also could not solve my problem. The essence of the problem is that customers are constantly leaving. It seems to be doing everything in accordance with theory and practice, but nothing helps. Maybe from the point of view of noomarketing you can explain why customers leave and what to do about it?

To understand why customers leave, you need to figure out who the client is, to figure out the mechanism that makes a person a client. Continue reading

Target Marketing Strategy as a Sales Generator

One of the most popular marketing strategies among active market players is targeted marketing strategy. Target marketing strategy is a marketing strategy in which the market is considered as a heterogeneous object, consisting of elements. In a marketing language, these elements are called market segments. In other words, with such a strategy, the market is disassembled into molecules and work is being done with them, with each molecule having separate work.

Target Marketing Strategy Case Study from Mazda

A separate work involves a separate marketing program for each individual market segment, studying the needs of different target groups, reading marketing articles, creating a special offer for each target segment, using different advertising messages for the target audience of each segment. How does this all happen in real life? Let’s look at the example of Mazda. Continue reading

What types of consumers are there today

There are a huge number of classifications that determine the types of consumers. The most interesting of them is the ideal classification, which is used in noomarketing. This classification is based on the vector of the direction of consumer motivation based on his basic idea. It can be said that this is an idealistic approach and from this point of view no one has yet considered consumers.

Types of consumers and how to sell them

This classification is called “Types of consumers by motivation vectors”. A prerequisite for the emergence of such a classification was the fact that any person in the base idea. Through the body, an idea materializes, and a person begins to realize its potential among other ideas and people. People differ among themselves, and therefore the ideas whose materialization they are, differ among themselves at an ideal level, and therefore at an energy level Continue reading

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

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Professional marketing as a guarantee of success
Professional marketing is a tool for business development and growth. Amateur self-marketing, in turn, is a factor that significantly slows down trade, reduces sales by 10, and sometimes by 100…

...

Idea as a way to become rich
Generating a business idea is not an easy task, but a necessary one. It is connected with the fact that everything flows, everything changes, including the fundamentals of business. One…

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Rating of slogans of automobile companies
The slogans of automobile companies are a reflection of the ideas that they transmit to the market. With their help, car manufacturers communicate the value of their cars to the…

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